I went from wags to riches thanks to my Dad, Joey Herrick, Founder, and CEO of Lucy Pet Foundation and Lucy Pet Products. Now, as a former rescue, I want to help pets and the people who love them!


I’m now Spokesdog for the Lucy Pet Foundation and Chief Product Coordinator for Lucy Pet Products! I’m 3 years old, a Golden Retriever and Saluki mix rescued from the Los Angeles East Valley Animal Shelter.

A core member of the Lucy Pet Foundation and, I am a former rescue and an ambassador for shelter pets everywhere! I am also a registered service dog. I give the paw stamp of approval for all Lucy Pet Products. With a fun-loving personality that has inspiration for my own Surfin’ Jack line of shampoo and leave-in conditioner for pups! Along with the face for Formula for Life™ Pet food. 

My Stats

Age: 3-year-old

Breed: Mixed, part Golden Retriever, part Saluki and part sunshine!

Parents: Joey and Lynnda Herrick

Homebase: Thousand Oaks and Venice Beach, CA

Adoption Shelter: Los Angeles East Valley Animal Shelter

Certification: Registered Service Dog

Favorite Activities: Surfing and swimming! Helping people and pets. Going bye-bye. Getting a dog bath with my shampoo and leave-in conditioner. Shopping at Petco. Sleeping on my hoomans. Playing with my toys and packmates. Red carpet appearances. Sunglasses selection. Watching pop culture. Strolling Venice Beach on the weekends.

Favorite Food: People food of course!

Special Talents: Surfing. Convincing people to help pets at Lucy Pet Foundation. Sniff-testing what other dogs will love for Lucy Pet Products. Dancing. Bowing. Shaking paws. Giving puppy dog eyes.

Packmates: Lucy from The Lucy Pet Foundation; Jagger, aka Max from Max the movie; Carson aka Squishy Paws from Nickelodeon’s Nicky, Ricky, Cosmo, Dicky and Dawn.

Crew: Celebrity Dog Trainer, Mathilde De Cagny of Animals & Birds Unlimited; Vetrinarian, Doc Halligan; Publicist, Kevin Sasaki; Social Media, Kat Smith; Lucy Pet Products Manager, Betsy Martin; Lucy Pet Foundation Manager, Joey Herrick